ZS Den runs Meta, TikTok, LinkedIn, and Google ad campaigns engineered for measurable return — precise targeting, creative testing, bid optimisation, and ROAS tracking from the first day live.
We run paid campaigns where your audience actually is — with creative and targeting built natively for each platform's ad system.
Full-funnel Meta campaigns — awareness, consideration, and conversion — with audience segmentation, lookalikes, retargeting, and Advantage+ creative testing.
TikTok ad campaigns with native creative that doesn't look like an ad — In-Feed and Spark Ads using user-behaviour targeting at lower CPCs.
B2B LinkedIn campaigns targeting by job title, company size, and seniority — Lead Gen Forms and Sponsored Content that fills your pipeline.
Search, Shopping, Display, and YouTube campaigns capturing demand at the moment of highest purchase intent.
Promoted pins and shopping campaigns targeting high-intent audiences in discovery mode — effective for e-commerce, home, fashion, and lifestyle brands.
Pixel-based retargeting across Meta, Google, and TikTok — converting warm audiences at a fraction of cold acquisition cost.
Ads that work in month three are built differently to ads that work in week one.
We audit your existing accounts, pixel data, and CRM — identifying audience segments, placement gaps, and creative angles your competitors haven't used yet.
Campaigns built with clear funnel stages — cold traffic, warm retargeting, and hot conversion — each with its own creative and bid strategy.
First 2 weeks: 4–6 creative variants, 3 audience sets, and multiple CTAs running simultaneously to find the winning combination fast.
Weekly creative refresh, budget reallocation to top performers, and bid cap adjustments based on real ROAS data.
Once a creative-audience combination hits target ROAS, we scale incrementally — avoiding auction signal disruption.
Custom audiences, lookalikes, and interest-based targeting layered together — every dollar reaches someone with a high probability of converting.
We produce ad creative specifically for each placement — native-feeling, tested with multiple hooks, and refreshed before ad fatigue sets in.
Weekly reports showing spend, revenue, ROAS, CPA, CTR, and frequency — no vanity metrics.
New creative variants tested every 2 weeks — we never let a single ad run unchallenged.
Tell us about your goals and we'll get back within 2 business hours with a clear plan — no fluff, no sales pitch, just answers.
Share your product, budget, and current ROAS. We'll tell you exactly what we'd change to improve your return within 30 days.